Kenya Unveils Bold Plan to Privatise Beaches and Islands to Boost Tourism

The Kenyan government has announced a bold plan to privatise selected public beaches and islands along the Coast in a move aimed at attracting investors and transforming the country’s tourism landscape. The plan, outlined in the draft Kenya National Tourism Strategy (NTS) 2025 – 2030, seeks to position Kenya as a leading global destination that is sustainable, inclusive and future-ready.

According to the Ministry of Tourism, the privatisation process will involve private ownership, concessions, and long-term leasing arrangements. Investors will be required to meet specific capital investment thresholds and comply with environmental, employment and sustainability standards. The government aims to increase tourist arrivals to five million, generate over KSh 1.2 trillion in revenue and create at least 2.5 million jobs through the strategy.

The ministry described the NTS 2025 – 2030 as more than just a policy document, calling it a “national commitment” to reshape the future of Kenya’s tourism sector. It emphasises partnership between government and the private sector to enhance infrastructure, diversify attractions and improve service delivery.

To strengthen the Coast’s tourism appeal, the strategy proposes several key projects. Among them is a partnership with private developers to build a world-class golf resort in Diani, the promotion of international beach and marine sports events and the creation of cultural and culinary trails highlighting Swahili heritage. These trails will showcase dhow-building traditions, local cuisine and tours of historic sites such as Gede Ruins and Fort Jesus.

Moreover, the plan includes the development of an international convention centre in Mombasa to position the region as a top Meetings, Incentives, Conferences and Exhibitions (MICE) destination in Africa. This move, the ministry says, will help expand Kenya’s tourism beyond leisure and beach experiences, tapping into the growing business and events market.

Through these initiatives, Kenya aims to not only attract high-value tourists but also ensure that tourism growth benefits local communities and protects the environment. The government believes the new strategy marks a turning point – one that will redefine the future of coastal tourism and strengthen Kenya’s global competitiveness in the tourism industry.