Murang’a Pastor’s 80-Hour Tree-Hugging Challenge Sparks National Debate as He Pushes for Urgent Cancer Awareness

A Murang’a man has stepped into the national spotlight after launching an unusual endurance challenge aimed at drawing attention to cancer. James Irungu, a 30-year-old pastor, began an 80-hour tree-hugging exercise that has stirred praise, debate and questions across Kenya.

Irungu started the challenge on Sunday night, January 4, at exactly 9pm. He says the goal is not fame. Instead, he wants to push cancer into the national conversation. He plans to complete the challenge on Thursday morning at 5am, if conditions allow.

His attempt comes weeks after environmental activist Truphena Muthoni completed a 72-hour tree-hugging challenge. While Muthoni focused on conservation, Irungu says his mission is different. He insists the tree is only a symbol. The real message, he says, is about saving lives.

Speaking during the challenge, Irungu said cancer remains one of the most neglected health threats in Kenya. He argued that public awareness is still low. He compared it to the early HIV/AIDS campaigns, which relied on constant messaging, posters, and testing drives. He wants the same urgency applied to cancer.

Irungu also raised concern about medical tourism. He noted that many Kenyan families are forced to seek treatment abroad, especially in India. According to him, stronger public pressure could push the government to invest more in local cancer treatment centres and equipment.

However, the challenge has split public opinion. Some Kenyans have praised the initiative for keeping cancer in the spotlight. They argue that any action that sparks discussion is valuable. Others remain sceptical. Critics say the approach lacks originality and appears to mirror Muthoni’s effort too closely.

Online reactions ranged from support to sharp criticism. Some questioned why a pastor chose a tree-hugging stunt instead of traditional advocacy. Others asked whether Irungu has previously worked in cancer awareness. Still, a section of the public urged Kenyans to focus on the message, not the method.

As the hours tick on, Irungu remains firm. He says debate is welcome. For him, attention means progress. And if the challenge forces even one serious conversation about cancer, he believes it will be worth the strain.